Blue Shoe Moves

The campaign invites participants to lace up blue shoes, share why prostate cancer awareness matters to them, and perform a simple, signature “Blue Shoe Move.” Each participant then challenges others to do the same—sparking a powerful ripple effect across social media and communities nationwide. What begins as a single step becomes a growing movement—one that raises visibility, encourages life-saving early detection, and fuels critical funding for prostate cancer research.

At its core, Blue Shoe Moves is about momentum—turning influence into impact. Blue shoes symbolize awareness, action, and the collective drive toward a cure. Inspired by the legacy of Mike Slive, who transformed the world of college athletics through leadership and vision, this campaign calls on people everywhere to help change the game for men’s health. Every post, every challenge, and every step forward brings us closer to a world where prostate cancer is detected earlier, treated more effectively, and ultimately defeated.