BIRMINGHAM, AL –Dr Pepper and Southeastern Grocers have partnered with the Mike Slive Foundation to promote prostate cancer awareness with in-store activations in more than 300 grocery stores in Alabama, Florida and Georgia during the month of September, which is Prostate Cancer Awareness Month.
Throughout September, select Winn-Dixie, Harveys Supermarket and Fresco y Más stores within Alabama, Florida and Georgia will carry signage with information about prostate cancer and the Mike Slive Foundation. A portion of the proceeds from Dr Pepper products purchased in these stores will be donated to the Mike Slive Foundation, funding prostate cancer research and education efforts.
“We are proud to partner with Southeastern Grocers and their stores to raise awareness about prostate cancer and support critical research. The Mike Slive Foundation knows that we all need to come together to eradicate prostate cancer and we’re honored to be part of the team,” said Pat Boggs, Senior Vice President, Concentrate Sales, for Keurig Dr Pepper.
“Prostate cancer is a disease that affects one in eight men. We are grateful to Dr Pepper and Southeastern Grocers for their partnership to help us raise awareness about prostate cancer,” said Anna Slive Harwood, Executive Director of the Mike Slive Foundation. “To work with such a powerful national brand like Dr Pepper is going to help us save lives.”
The Mike Slive Foundation endeavors to become a global leader in the fight to eradicate prostate cancer through public awareness and research funding in memory of Mike Slive, a transformative leader whose vision and direction revolutionized the business of collegiate sports.
About the Mike Slive Foundation
The Mike Slive Foundation for Prostate Cancer Research was founded in Birmingham, Alabama, by attorney Ed Meyerson and former SEC and Conference USA Commissioner Mike Slive. Composed of local business, medical and political leaders, the Foundation’s mission is to save lives by funding cutting-edge research and by raising awareness of prostate cancer. The Mike Slive Foundation is a new weapon in the fight against prostate cancer. Follow us on Twitter, Facebook and Instagram @MikeSliveFdn.
Heather Jeffcoat
Director of PR & Social Media
(205) 515-1972
heather@champbranding.com
